PopStar is a micro-influencer platform for content creators and social media lovers. The brand should facilitate a sense of authenticity where influencers can express their lifestyle through beautiful content.

Color Palette

Color psychology suggests that violet encourages creative pursuits and seeks originality through its creative endeavors. It likes to be unique, individual and independent - perfect color for self-expression.

Electric Violet


Timber Blue




Conceptual Background

The logo is a modernized star which consists of intersecting lines. These lines symbolize "connection" and at the same time, it forms the letter 'P' - the first letter of PopStar. It's clean and elegant font makes it easy to read and is appealing to the eyes. The word "Pop" and "Star" are combined to one word to make up the wordmark and it gives a unique take on the word pop star.

Look and Feel