PopStar is a micro-influencer platform for content creators and social media lovers. The brand should facilitate a sense of authenticity where influencers can express their lifestyle through beautiful content.
The logo is a modernized star which consists of intersecting lines. These lines symbolize "connection" and at the same time, it forms the letter 'P' - the first letter of PopStar. It's clean and elegant font makes it easy to read and is appealing to the eyes. The word "Pop" and "Star" are combined to one word to make up the wordmark and it gives a unique take on the word pop star.