PopSlide is a reward application with a promise to provide its users free Internet in the most delightful way. So the tone of the brand should facilitate a sense of pleasure and fun.

Color Palette

The colors are vibrant and energetic. Color psychology suggests red exudes excitement and encourages action and confidence, while beige is friendly and approachable - all representative of PopSlide's brand promise.

Radical Red






Conceptual Background

PopSlide's primary logo is a monogram of the letter P. The lines give it a sense of movement to emphasize the fun nature of the brand. The soft, rounded style of the lettering makes it feel approachable and friendly.

The tagline can be used with or without the primary logo but should be used carefully as a graphic accent.

Look and Feel