Pop Digital Indonesia




The brand is bold, memorable, and provides a clear image of Pop Digital Indonesia as the digital marketing solutions of the future. The visual identity should project the company’s friendly, smart, and professional persona.

Color Palette

Orange and blue is one of three pairs of complementary (or opposite) colors on the traditional color wheel. When combined, these colors make a striking, high-contrast impression that makes the brand “pop”.



Lightning Yellow


Midnight Blue


Conceptual Background

Pop Digital's logo is a stylized wordmark with round and soft edges to evoke the feeling of comfort and approachability. The letters slightly overlap to add a touch of playfulness and creativity.

Look and Feel